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Companies : BBC and ITV: Siemens Takes Broadcasting Digital |
Posted by : nita on Sunday, October 14, 2007 - 11:47 AM EST
1521 Reads
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30.09.07 | The United Kingdom’s broadcasters are getting equipped for the digital age. Siemens is installing integrated digital production systems at the broadcasters ITV and BBC. In the future, the editors will edit their reports on the PC, and will be able to access the archives, research, cut and provide the finished report to production all from the same place. The result will be more current reports and more flexible program production.
Experts believe that Germany will have digitized the broadcasting of radio and television by 2010. Many broadcasters already use transmission technologies such as Digital Video Broadcasting (DVB) or the high-resolution High Definition TV (HDTV) and label them future international transmission standards. Nonetheless, production in many broadcasting institutions is still mainly carried out using time-intensive analog technologies — with tapes, cassettes, cutting rooms and archives piled high with material. In order to optimize the production processes, the largest private British television station ITV has recently commissioned Siemens IT Solutions and Services to carry out the installation of a digital production system. The contract includes a central database and a video server linked to the ITV studios. This will enable the various production locations to exchange material in a matter of seconds, and make their production operations both faster and more economical.
The BBC, the world’s largest broadcasting institution, in contrast, intends to digitize all of the Corporation’s processes by 2010. The broadcaster commissioned Siemens with the successive digitization of the complete institution as early as 2004. This not only includes comprehensive solutions for end-to-end digital production and the technical equipment for a new transmission center in Scotland, but also the establishment of a high-performance network with a bandwidth that will be 400 times higher than at present. The BBC will be able to operate all of its IT services with even higher performance and cost-effectiveness. Siemens will initially support the solution at ITV for three year, while the BBC contract, with a total volume of around €2.7 billion runs for a total of ten and a half years. In order to be able to implement the digitization of the complex transmission infrastructure without problems, Siemens has taken over the BBC’s own IT subsidiary — BBC Technology — with its 1,400 employees.
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